Marketing Means to Amplify Your Product

Hey Reader, Every day that I’m on Twitter/X, I get cold DMs. These guys pitching to get more clients, upgrade my sales, and get more leads. Often it feels like we’re just needing to sell better to sell more. That marketing is just a numbers game to make more money. When I look at the backend of their business, there is one number they don’t like to share: their churn rate. The churn rate is the rate at which clients cancel again. Most of the big sales gurus seem to focus more on getting new...