Hey Reader,

Every day that I’m on Twitter/X, I get cold DMs.

These guys pitching to get more clients, upgrade my sales, and get more leads.

Often it feels like we’re just needing to sell better to sell more.

That marketing is just a numbers game to make more money.

When I look at the backend of their business, there is one number they don’t like to share: their churn rate.

The churn rate is the rate at which clients cancel again.

Most of the big sales gurus seem to focus more on getting new people in the front door.

When they leave their back door completely open, business becomes a numbers game for new sales.

Over the last years, I’ve thought a lot about it too.

When I started, I followed the idea of “build it and they will come.”

I built my product first, and nobody cared.

On the contrary, to sell people first also feels like I’m not building the best product I could.

What I came to conclude:

Marketing is there to amplify your product.

To make your product shine.

But you can’t do marketing without a product!

Your product is the way of helping people to transform their lives.

You need to focus on getting your first clients.

Help them succeed.

Then you have something that your marketing can amplify.

And on the practical side: 50% Product, 50% Marketing.

That’s the best way to go.

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Let's build together for our Families!

Jowi